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icon Merchant Cash Advance CRM

Streamline Deal Tracking & Agent Performance

  • icon Built for MCA Providers
  • icon Deal Tracking & Lead Nurturing
  • icon Integrated Underwriting Tools
  • icon Close Deals Faster with Full Visibility


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Merchant Cash Advance CRM

Merchant Cash Advance CRM is a specialized customer relationship management platform built to streamline deal tracking, agent performance, and lead nurturing for MCA providers. It integrates underwriting tools, pipeline visibility, and communication features to close deals faster.

Our Challenge

The client was managing leads and deals manually across spreadsheets, resulting in delays and missed follow-ups. Their key issues were:

  • Lack of visibility across the sales funnel.
  • Poor tracking of agent performance.
  • Manual follow-ups and inconsistent communication.
  • Inability to segment leads based on funding stages.
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Deal Intake & Lead Management

Capture and assign merchant leads efficiently with complete pipeline visibility and tracking.

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Automated Underwriting

Simplify credit checks, bank statement parsing, and scoring in one place

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Agent Performance Tracking

Monitor sales activities, response time, and closure rates by individual agents

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Communication & Follow-ups

Built-in email, SMS, and task reminders to boost engagement and close deals faster

Product Impact & Outcome

The Merchant Cash Advance CRM streamlined the entire funding workflow by centralizing lead data, automating underwriting steps, and enabling real-time agent tracking. It empowered teams to follow up faster, close deals more efficiently, and make data-driven decisions with complete visibility into the funding pipeline.

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